Dave Colina: Founding O2 Hydration, Lessons Learned, and the Myth of Big Soda and Sports Drinks
The Ready State Podcast
Kelly Starrett & Juliet Starrett
4.9 • 623 Ratings
🗓️ 18 May 2023
⏱️ 53 minutes
🧾️ Download transcript
Summary
Dave Colina is the founder and CEO of O2 Hydration, an Inc. 5000 beverage brand and the Official Sports Drink of The CrossFit Games. A former corporate strategist, Dave cut his entrepreneurial teeth while helping open a non-profit charter high school in Columbus, OH. He then left the office life to coach CrossFit and create a healthier hydration drink - eventually launching O2 from the trunk of Ohio's hardest-working Prius in 2014. Dave is a graduate of The Ohio State University, a certified CrossFit coach, Krav Maga black belt, and the marketing mind behind 2020's Best Beverage Marketing Campaign of the Year. He lives in Boulder, CO, and when he's not teaching business classes part-time at CU Boulder he's out riding his Harley and howling at the moon.
We get into his journey as an entrepreneur, lessons learned, and the myth of big soda and sports drinks.
Transcript
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| 0:00.0 | Hey everyone, I'm Dr. Kelly Starrett. |
| 0:06.8 | And I'm Juliette. |
| 0:08.3 | And you're listening to The Ready State Podcast. |
| 0:12.4 | You got it. |
| 0:13.5 | You're going to stop it. |
| 0:16.4 | This episode of the Ready State podcast is brought to you by Element. |
| 0:20.1 | One of the things we're about to roll into is summertime. And what happens then? You're sweating. It's hot out there. And you know what people are not doing? I feel like we've really evolved in sports nutrition, performance nutrition. We're fueling better. But I have seen where people have forgotten that there's this thing called salt. And you have to |
| 0:38.3 | replace the salt if you're going hard on the paint. Yeah. And I mean, people are outdoors doing these |
| 0:43.1 | long efforts. We obviously are out on our mountain bikes every weekend. And it's a big, |
| 0:47.4 | we notice a huge difference when it gets hot. And we really have to double down on making sure |
| 0:52.1 | we're getting enough salt. Yeah. I think those people in the sort of endurance communities are looking at electrolytes, |
| 0:57.0 | they're looking at essential salts. |
| 0:58.3 | But sometimes as the recreational athlete goes out, it doesn't really matter day to day. |
| 1:02.3 | I'm probably getting some salt. |
| 1:03.9 | I'm salting my food. |
| 1:05.4 | But I can't tell you what a performance difference it'll make. |
| 1:08.9 | Your recovery will feel better. |
| 1:10.1 | Your tissues will feel better. You are a bio-electrical machine. That's who you are. You |
| 1:16.5 | know what runs that whole system? Salt. Say it with me now, salt. So try supplementing with one |
| 1:24.6 | you know, element pack when your normal water after training, |
| 1:28.5 | I guarantee you're going to recover better and feel better. |
| 1:31.1 | And it's so tasty. |
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