I'm very, very excited for this episode, not only is this gentleman, my neighbor in two

separate locations, but more importantly, he's somebody who I've admired from afar pretty

much as soon as I started realizing there was business content in the world.

And then he embarked on a book that came out recently that went very deep into the world

of advertising and the stuff I was doing with VaynerMedia, and then Beth Comstock, the

former CMO of a, and then former chair, you know, big, one of the great, big executives

in the corporate world.

Somebody I admire very much, texted me one day and said, hey, I want you to speak to

Ken Oletta, he's writing a new book about the industry, and literally it was a massive

highlight for me.

And so, sir, thank you so much for being on the show.

And so, let's do this because I think the amazing part of this show and the audiences,

the dynamics of how many different kinds of demos watch the show.

I'd love to get, before we get into the new book, I'd love to get a two minute, three

minute, you know, bio, tell us about your career, because I've been watching a bunch of documentaries

and you keep popping up, which makes me laugh, and you look the same and just like me.

Nice me laugh too.

You know, black hair instead of gray hair, but the same face.

I started, I had a graduate to Grand Political Science and thought I'd work in government

or something like that.

And I went to work for a guy named Howard Samuels who was, who invented baggies in the

plastic clothesline's business man, upstate industrials.

...