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This is Scientific American's 60-second science. I'm Christopher in Taliatta.

If you go by ticket sales, the most popular film of all time is gone with the wind.

Frankly, my dear, I don't give a damn.

That is adjusting for inflation, by the way.

But a movie's take at the box office is influenced by ad budgets, distribution, reviews, so box office may not be the best

measure of a movie's cultural influence. To address that question, researchers gave movies

the big data treatment by analyzing the complex network of connections among 47,000 movies on the

internet movie database, IMDB. The popular movie site tracks every time a film has been

referenced or spoofed, featured, or remade, all factors that indicate a movie's influence

on subsequent films. And by analyzing those connections with a handful of algorithms, including

Google's page rank algorithm, the data scientist came up with a new number one.

It's another 1939 flick by the same directors as Gone with the Wind, which has been

spoofed more than 300 times and referenced by nearly 3,000 movies.

Total?

It's the Wizard of Oz.

I have a feeling we're not in Kansas anymore.

Dorothy's adventure was followed by the original Star Wars, the original Psycho, King Kong, and 2001, A Space Odyssey.

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