Data Deluge: Customer Insight Challenges and Opportunities.

Technology Revolution: The Future of Now

Bonnie D Graham

Business News, Technology, News

4.9 • 108 Ratings

🗓️ 7 May 2014

⏱️ 58 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Today's buzz: Data overwhelm. What's the big deal about big data when it comes to marketing your products and services? Successful marketing hinges on gaining insight from the mountains of data you capture and store, so you can build great relationships and experiences with your customers and prospects. Do you have the right people and tools to sift through all that information and find the golden nuggets of opportunity? The experts speak. Andrew Jones, Altimeter Group: "Customer identity today is a shattered mirror, with little pieces of it spread throughout the organization. Customer Service sees a different piece of the profile than sales or marketing or loyalty." Esteban Kolsky, ThinkJar: "Customers don't care about brands. Brands care about customers." Kaan Turnali, SAP: "The aim of marketing is to know and understand the customer so well, the product or service fits him and sells itself" (Peter Drucker). Join us for Data Deluge: Customer Insight Challenges and Opportunities.

Transcript

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0:00.0	Welcome to the most nutritious hour of business talk all week.
0:13.8	This is Coffee Break with Game Changers, presented by SAP.
0:17.8	The best run business is run SAP.
0:20.4	Your host and moderator is Bonnie D. Graham. You'll hear from
0:23.3	the innovators who have learned to use game-changing technologies to shake up the status quo and help
0:28.2	move today's businesses in new directions. Now, here's Bonnie D. Graham. Welcome, welcome, welcome. And if
0:34.6	you want to run with the game changers, you are in the right place.
0:38.3	Yes, you are.
0:39.1	Today's buzz, data, data everywhere.
0:42.5	So what's the big deal about data when it comes to marketing your products and your services?
0:47.8	A lot.
0:49.2	Successful marketing today hinges on gaining insight from the mountains of data.
0:53.2	You've got it.
0:53.7	You're capturing it
0:54.5	you're curating it you're storing it you're looking at it you have to build great relationships
0:59.1	and more than that you have to build memorable experiences with your customers and prospects
1:04.1	the secret to all of that is in the data but what are you going to do about it so here's the
1:09.0	big money question do you have the right people and the right tools on board right now?
1:14.8	And if not, how are you going to get them to help you sift through all that information
1:18.5	and find the beautiful golden nuggets of opportunity?
1:22.3	What a wonderful question.
1:23.6	I have a panel of experts today are going to help us figure this out, give you some insights into what should you do, what can you do, what do you need to do to survive and pull those nuggets from this pile of data.
	...

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