Data Backed Strategies to Grow FASTER on Social with Valeria Lipovetsky

Earn Your Happy

Lori Harder

Business, Entrepreneurship

4.6 • 2.8K Ratings

🗓️ 27 October 2025

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

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Summary

Behind every “overnight success” is someone who showed up when no one was watching. In this episode, I sit down with Valeria Lipovetsky to talk about consistency, brand strategy, and the mindset shifts that turn your creativity into a global platform. We dive into how she built her media company from scratch, what “going all in” really looks like, and how to balance creativity with consistency. Valeria breaks down the step-by-step strategy for working with brands, pitching collaborations, and staying inspired in a fast-changing digital world. Tune in and discover what happens when you finally go all in. Check out our Sponsors: SKIMS - I finally tried SKIMS and I get all the hype. Shop SKIMS Fits Everybody collection at SKIMS.com and let them know we sent you in the dropdown after checkout. Brevo - the all-in-one marketing and CRM platform designed to help you connect with customers and grow your business. Get started for free today - go to www.brevo.com/happy Blinds.com - Blinds.com makes it easy to get the designer look without the showroom markups. Get an exclusive $50 off when you spend $500 or more with code EARN at checkout. Shopify - Try the ecommerce platform I trust for Glōci, Sign up for your $1/month trial period at Shopify.com/happy Headway - the #1 daily growth app that delivers key insights from the world’s best non fiction books in bite sized 15 minute reads and audio. Save 25% off when you go to makeheadway.com/happy. HIGHLIGHTS 00:00 The secret to staying inspired online without boxing yourself into one niche. 05:00 When did you decide to go all in on the creator business? 12:45 How to rewire your inner critic and finally believe your story is worth telling. 17:30 Tips to create a sustainable content plan. 23:45 How do you stay relevant when the algorithm shifts? 26:30 How experimenting during COVID reshaped Valeria’s entire business model. 33:15 Valeria’s four-posts-a-day strategy to become relevant. 39:00 Ways to work with brands the right way. 43:00 How does a brand work with you? 49:00 Advice to aspiring content creators. RESOURCES Learn more about Creator Method HERE! Join the Audacity Challenge HERE! Join the most supportive mastermind on the internet HERE! Check out our FREE 90-Day Business Blueprint HERE! Listen to my free SECRET PODCASTS SERIES - Operation: Rekindle This B*tch Get glōci HERE Use code: HAPPY at checkout for 25% off! FOLLOW Follow me: @loriharder Follow glōci: @getgloci Follow Valeria: @valerialipovetsky

Transcript

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0:00.0	If you want to really be an industry leader, you have to show up, like, I would say more consistent than even some of the top people.
0:09.4	I do four podcasts a week and I have for eight years and it's why I'm a top 25 podcasts.
0:14.3	If you want to make money off of it, if you want to build a business, if you want to be known in the industry, it's going to
0:22.8	take a lot of work. It's going to feel very uncomfortable. There's going to be a lot of embarrassment.
0:28.9	You're going to have to push yourself all the time. It requires for you to show up relentlessly.
0:40.3	Larry, welcome to... relentlessly. Well,
0:40.7	Larry, welcome to the Earnier Happy podcast.
0:43.3	Thank you so much for coming on.
0:45.1	Thank you so much for having me.
0:46.8	I'm honored to be here.
0:48.1	I'm so excited we can finally make this happen because you are a big inspiration for me to
0:52.7	follow on social media because I am always,
0:55.9	always trying to get better with my content. And it's such an evolution. I know everybody
1:01.5	listening to this. It's something that doesn't necessarily get easier because you have to
1:08.4	get changing. And it is such a form of personal growth and i really just
1:15.0	enjoyed watching the journey of how you've been really real raw vulnerable you're someone that i follow
1:21.4	because you're able to include your family your kids your fashion, personal development, friendship, business.
1:30.6	And I do feel like that's a little more rare that actually when I think of you, I know you for
1:35.9	all of that. So I think you're fine. Oh, wow. Thank you. That means a lot, actually.
1:41.0	I think you're fun to follow for me for that reason is because I know that there was a
1:44.4	big conversation years ago about the importance of niching down. And I was just like, I can't
1:50.1	niche down. Like I'm such a creative and that this is my whole life. How do I portray that? So yeah,
	...

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