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Witness History

Dassler brothers’ rift

Witness History

BBC

History, Personal Journals, Society & Culture

4.41.6K Ratings

🗓️ 30 September 2022

⏱️ 10 minutes

🧾️ Download transcript

Summary

In 1948, brothers Adi and Rudi Dassler who lived in a small German town fell out. They went on to create globally renowned sportswear firms Adidas and Puma. Adi Dassler played a crucial role in West Germany's victory in the 1954 World Cup with his game-changing footwear. Reena Stanton-Sharma hears from Adi Dassler’s daughter Sigi Dassler, who remembers her dad’s obsession with sports shoes and talks about her fondness for rappers Run-DMC who paid tribute to her dad’s shoes in their 1986 song My Adidas. (Photo: Adi Dassler. Credit: Brauner/ullstein bild via Getty Images)

Transcript

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0:00.0

Wait, so you said you genetically engineered yourself?

0:02.8

I put a foreign piece of DNA inside my cells.

0:07.6

Wow!

0:08.4

Crowd science is the podcast that takes your questions about life and the world around us

0:12.8

and goes in search of the answers.

0:14.5

What happens to bugs during the winter?

0:17.0

Ooh, there's a wasp in there, yeah.

0:18.9

Just search for Crowd Science, wherever you found this podcast.

0:26.8

Hello, and thank you for downloading

0:28.5

the Witness History Podcast from the BBC World Service,

0:32.0

with me, Reena Stanton Sharma.

0:34.4

It's 1954 on West Germany are going head-to-head with Hungary in the World Cup final,

0:40.8

a moment which will go down in footballing and footwear history.

0:47.2

All of a sudden Germany was not just the bad guy,

0:49.6

but they did something good for once, you know, after the horrible war,

0:53.2

and it was great for Germany.

0:54.8

They were back on the map.

0:56.5

Let's put it this way on the positive map.

0:58.8

That's Ziggy Dasler, the daughter of Adidasler,

1:02.0

the man who founded the sportswear company Adidas.

1:06.1

He wasn't a footballer, but he'd play a crucial role in the 1954 World Cup final,

1:12.0

designing the shoes worn by the winning West Germans.

...

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