Darren Palmer on the EV Revolution (Podcast)

Masters in Business

Bloomberg

Business, Entrepreneurship, Investing

4.4 • 2.2K Ratings

🗓️ 18 March 2022

⏱️ 101 minutes

🔗️ Recording | iTunes | RSS

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Summary

Bloomberg Opinion columnist Barry Ritholtz speaks with Darren Palmer, who was recently named Ford Motor Co.'s vice president for electric vehicle programs. Palmer was previously Ford's head of battery-electric vehicles, where he was responsible for leading the automaker's EV business in North America.

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0:00.0	Today, opioids are the go-to treatment for people with severe pain, and alternatives are needed.
0:09.4	Hear how scientists are investigating a different kind of approach to meet pain where it starts.
0:14.6	On the latest episode of Targeting the Toughest Diseases, a new podcast by Bloomberg Media Studios and Vertex Pharmaceuticals.
0:30.5	I'm Bob Pittman, Chairman and CEO of IHART Media. I've spent my life building brands and running
0:36.0	companies like IHART Media, MTV, Casa Dragones de Kila, American Online, AOL Time Warner,
0:42.4	Six Like Steam Parks, even Century 21 Real Estate. I love to study others who've been in the trenches doing
0:48.0	the same thing. That's where my podcast, Math and Magic, comes in. Each week, we'll hear from
0:53.5	business leaders like Christian Joel, Global CEO of Group M.
0:57.4	It's really important to have people realize it's okay to fail, and it comes out of Silicon Valley.
1:01.9	Listen to Math and Magic on our very own free IHART Radio app, Apple Podcast, or wherever you get your podcast.
1:09.0	This is Master's in Business with Barry Redholz on Bloomberg Radio.
1:16.6	This week on the podcast, I say it every week, but it's true I have an extra special guest.
1:24.2	His name is Darren Palmer. He is the head of electric vehicle development at Ford,
1:31.2	where he helped to introduce such vehicles as the Mustang Mach E, the F-150 Lightning, the E-Trans
1:39.4	Advanced. They are working on everything from an electric explorer. If you would like to get your
1:45.8	hands on an electrified Bronco, well, you better listen to this because this is absolutely a fascinating
1:53.8	conversation, not just about cars, but about technology and software and consumer relations and design.
2:02.3	And really, I don't think there's an area we didn't touch on. I found it utterly, utterly intriguing.
2:09.3	And I think you will also. So with no further ado, this is Ford's Director of Electric Vehicle Development,
2:16.3	Darren Palmer. This is Master's in Business with Barry Redholz on Bloomberg Radio.
2:26.2	My extra special guest this week is Darren Palmer. He is the general manager of battery
2:33.2	electric vehicles at Ford. He is overseeing Ford's $30 billion shift to electrification. He helped
	...

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