From KCRW in Santa Monica and KCRW.com, I'm Kim Masters, and this is the business.

You listen, if you listen and learn, then you're going to be able to do anything you want

this time.

This week on, this't clean. What's in him? Oh, I'm afraid he's gone Hollywood. Hollywood.

This week on the business, filmmaker Darren Aronofsky's wild ride on every film he's struggled to find investors.

Now, with the Black Swan receiving five Oscar nominations and reaching $100 million at the box office, he's still not sure Hollywood's

embraced him. But first, it's the Hollywood news banter. Stick around. It's the business from KCRW.

You can imagine Hollywood everything is really driven by making money.

What's with him? Where?

No, I'm afraid he's gone to Hollywood.

I'm joined by my banter partner, John Horn of the Los Angeles Times.

Hello, John.

Hello, Kim.

So, John, we have a lot of news this week, but let's start with Melissa Leo, who has gone out and bought herself some glam ads for your consideration ads.

She's in contention for Oscar for her role in The Fighter as the mother of boxer Mickey Ward and his half-brother.

And I got to tell when...

So just so I get this right, just so I get this right, the problem is that she bought ads for herself and didn't let the studio do it?

Is that the issue?

You know, when I first saw the ads, I thought, is this like a fur advertisement?

Is she selling, because it reminded me of those.

She's lost the PETA vote then.

But she was wearing fake fur, John, but it did look like one of those old fur ads that used to have these

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