Let's open this episode with a game, a word association test to be exact.

There was this famous psychologist by the name of Carl Jung, and he created this test to better

understand what goes on inside our minds.

The idea is that the answer you give reveals a lot about your subconscious mind.

So, for example, I say dog and maybe you say walk.

That lets me know that you're active. Or at least you want to make sure that your little dog gets

exercise. Now, if I say dog and you say baby, well, you're that person that puts cute clothes on

your dog. So when I say dark web, what's the first word that comes to your mind? Is it scary?

Is it dangerous? Well, that tells me that you're not a criminal. I mean, a more nefarious person

might actually think money since their mind goes straight to all the illegal ways that they can make a

quick buck. But maybe when I say dark Web, you think hitmen are drugs.

You wouldn't be wrong for thinking that. I mean, here's a little fun fact. Most online hitmen

are just cops in disguise. I can't tell you how many stories I've heard about people forking over

thousands of dollars to undercover cops. Now, all their money in their bank account will go towards

their criminal defense trial.

You know, they need to stay out of jail.

Okay, maybe your mind thought about something totally different when I said Dark Web.

If I played a word association game with Victor Benjamin, I bet he'd say cybersecurity,

analytics, or maybe even web mining.

You see, Victor is much more than an ASU professor. He is a total expert in computers, machine learning, and cybersecurity. And today, we're going to share some surprising

lessons about the dark web. Now, speaking of which, here's lesson number one. The dark web will

never disappear. It's basically a private part of the

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