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Politix

Dark Brandon Rises

Politix

Politix

Politics, News Commentary, News

4.61.4K Ratings

🗓️ 19 August 2022

⏱️ 68 minutes

🧾️ Download transcript

Summary

Inflation is down, Trump is on the run, Democrats are on the march. And out of the primordial stew of all this good news, Dark Brandon has risen—a new, viral depiction of Joe Biden as a relentless, remorseless political warrior who crushes his enemies and easily overcomes obstacles in his way. On the one hand, Dark Brandon is a fun, satisfying retort to years of unanswered right-wing attacks on the president as a confused, failing old oaf. But on the other, it’s a real-time demonstration of the irrational ways conventional wisdom forms, changes, and spreads—and of how both good and bad actors can use social knowledge (that is: memes) to shape the political world we all inhabit together. Social networks and political psychology expert Jaime Settle joins Brian to dissect whether public opinion shapes memes, or memes shape public opinion.

Transcript

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0:00.0

Hello and welcome to Positively Dreadful with me, your host, Brian Boiler.

0:12.2

Okay, so imagine this. Imagine your exchanging text messages with a friend.

0:16.8

It doesn't really matter what it's about, but it's probably about some unsolved problem

0:21.2

the world or in your life. And she sends you a two-cell cartoon of a dog drinking coffee

0:27.4

in a room that's on fire. And the speech bubble says, as if I even have to fill in the

0:34.1

blank for you, the speech bubble says, this is fine. I don't think it's crazy to assume

0:40.4

most of the people who listen to this will call up the mental image of that cartoon before

0:45.1

they even hear the full description. For many of us particularly liberal people, this

0:51.4

is fine dog has been the defining meme of the past several years, followed very closely

0:57.4

by the LOL Nothing Matters meme, both of which became very zeitgeisty in the Trump era.

1:04.4

But what do these memes actually mean? We use them almost like second nature now, right?

1:10.6

Few of us remember when we first happened upon them, most of us know how and when to

1:15.6

deploy them without much conscious thought. But what ideas are they actually getting at?

1:22.0

On the face of it, the main ideas are that things are not quite right. They're not getting

1:26.8

fixed. Attempting to fix them is probably futile. I think the ubiquity of both of these

1:33.1

references suggests a widespread sense that this describes our collective condition in

1:38.2

some way. The added layer of humor on top of it suggests that the best way to reconcile

1:43.3

ourselves to that state of affairs is with a sense of ironic detachment. And for what

1:49.2

it's worth, I think survey data over the years has been consistent with the idea that this

1:54.0

is or was a sincerely held point of view. It's reflected in pessimistic assessments of

2:00.3

the direction of the country and negative views of various civic institutions. I think

2:05.1

you can see it in Joe Biden's atrociously poor polling among young voters. When you

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