How do you make the best decisions, maintain company culture as your business grows, and attract and retain incredible talent? Serial entrepreneur and best-selling author, Darius Mirshahzadeh believes the answer lies in core values. By properly leveraging and implementing core values at your company, your teams will be speaking the same language, making good decisions, building an awesome culture, and scaling to incredible success. In this episode, Hala and Darius talk about Darius’s unique come-up story, how to build a core value-driven organization, Darius’s six core values, good core values vs bad core values, and the Scale M.A.P. Method. Topics Include: - Darius’s come-up story  - The entrepreneurial lessons he learned from his father  - How his dad’s passing shaped his purpose  - Experience working at the White House  - What triggered him to want to work for himself  - Launching Twin Capital Brokerage - Overcoming failure and pivoting - Building and growing business through partnerships  - Why he decided to step down as CEO of Money Source - On starting his brand, writing his book, and hosting a podcast  - Core values and what they mean  - How to build a core value-driven organization - Darius’s six core values  - Why use viral, sticky language? - A core value-driven organization vs one that has no core values  - Good vs bad core values  - Advice to begin to develop core values - The Scale M.A.P. Method - The Scale M.A.P Bootcamp  - Darius’s actionable advice  - Darius’s secret to profiting in life  - And other topics… Darius Mirshahzadeh is a high-growth CEO, serial entrepreneur, and culture-building mad scientist who was ranked #9 on Glassdoor’s list of Top CEOs of Small and Medium Companies in the US. He is the author of the best-selling book, The Core Value Equation, and the host of The Greatness Machine Podcast.  Darius has led organizations that have won numerous Stevie awards, been named “#3 Best Place to Work” by San Francisco Business Times, and have landed at #40 on the Inc. 500 list of fastest-growing companies.  Sponsored By: Open Door Capital - Go to investwithodc.com to learn more! Jordan Harbinger - Check out jordanharbinger.com/start for some episode recommendations Shopify - Go to shopify.com/profiting, for a FREE fourteen-day trial and get full access to Shopify’s entire suite of features Zapier - Try Zapier for free today at zapier.com/YAP First Person - Go to getfirstperson.com and use code YAP to get 15% off your first order Resources Mentioned: Darius’s Book: https://www.amazon.com/Darius-Mirshahzadeh/e/B08BX5N3TD/  Darius’s Podcast, The Greatness Machine: https://podcasts.apple.com/us/podcast/the-greatness-machine/id1555334180   Darius’s Website: https://therealdarius.com/ Darius’s Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/ Darius’s Twitter: https://twitter.com/kingdarius Darius’s Instagram: https://www.instagram.com/whoompdarius/ Connect with Young and Profiting: Hala’s LinkedIn: https://www.linkedin.com/in/htaha/     Hala’s Instagram:https://www.instagram.com/yapwithhala/     Hala’s Twitter: https://twitter.com/yapwithhala  Clubhouse: https://www.clubhouse.com/@halataha   Website: https://www.youngandprofiting.com/  Text Hala: https://youngandprofiting.co/TextHala or text “YAP” to 28046 Learn more about your ad choices. Visit megaphone.fm/adchoices