Dare to make unexpected moves, w/David Droga of Droga5 and Accenture Song
Masters of Scale
WaitWhat
4.6 • 4.4K Ratings
🗓️ 28 February 2023
⏱️ 46 minutes
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Summary
What drove the meteoric rise of David Droga’s trailblazing agency Droga5? A series of daring, unexpected leaps — tactics he’s now applying at mega-scale as head of Accenture Song. Conventional wisdom tells you to ‘climb the ladder’ of success linearly — as an individual or a company. But David’s unexpected moves — leaning into creative partnerships and controversial programs — accelerated his path to scale. David tells us: “I’m more scared of repetition than I am of failure.”
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Transcript
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| 0:00.0 | Hi, it's Bob Safian. You've been hearing me as the host of rapid response in this feed for a few years now, |
| 0:07.8 | with short newsy interviews alongside the deeper dives of Masters of Scale. Well, I'm excited to share that rapid response is expanding into its own feed. |
| 0:17.0 | We'll be putting out shows twice a week, focusing on the urgent issues that business leaders are dealing with in real time. |
| 0:24.7 | So search for rapid response in your podcast player and subscribe to make sure you get all our episodes. |
| 0:31.2 | I'll see you on the other side. |
| 0:34.0 | When I was a kid, the Jungle Gym was my favorite thing. |
| 0:37.0 | We used to play Jungle Jim tag in the morning, |
| 0:39.4 | and my nickname was Monkey, |
| 0:41.0 | because I would just swing and I could catch most anybody. |
| 0:44.0 | When I go through the city is my favorite because when you're downtown in any city |
| 0:51.5 | there's just so many things to jump on, climb on, |
| 0:54.6 | and that's all I think about is like, could I go there? |
| 1:00.1 | What could I go there? |
| 1:01.2 | Can I get over there? |
| 1:06.0 | That's Terry Brennan. |
| 1:07.0 | He's a summer camp director and coach at the Philadelphia School of Circus Arts. |
| 1:12.0 | He also practices and teaches parkour. The sport where |
| 1:15.6 | practitioners try to reach point A to point B, often in urban environments |
| 1:20.4 | using creative moves with their body. It's called running a line. |
| 1:25.0 | The big ones are Dash. We talk about vaulting a lot. There's muscle ups, there's pull-ups, there's lechets, there's folds, there's folds, which is where you swing around a bar completely extended 360 degrees. There's leaps, bounds, |
| 1:46.9 | catches, because on the bars there's a lot of like leaping and catching. |
| 1:50.4 | You know a Kong vault, a dash vault, a tunnel flip. It's where you're running forward and you jump and you rotate sideways while continuing to travel forward. |
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