Dara Treseder, SVP, Head of Global Marketing and Communications, Peloton: "When you first start [a new] job, take the time to invest in people and build relationships."

9 to 5ish with theSkimm

theSkimm

Entrepreneurship, Careers, Business

4.7 • 1.9K Ratings

🗓️ 24 March 2021

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

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Summary

Welcome to our Women’s History Month series on Skimm’d from the Couch - where we’re bringing you the women who made history this past year. Meet: Dara Treseder. She’s the head of global marketing for Peloton — a brand that’s made at-home fitness viral during the pandemic. Case in point: Its membership has more than doubled in the last year. But this isn’t Dara’s first ride. She’s also got GE, Apple, and Goldman Sachs on her resume. So basically she’s at the top of the leaderboard. In this episode, Dara shares how she receives critical feedback, why she sets OKRs for her family, and her advice for starting a new job remotely.

Transcript

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0:00.0	My top piece of advice, when you first start the job, take the time to invest in people
0:13.1	and build relationships.
0:15.1	I think so quickly, you want to immediately start showing your impact, you want to immediately
0:19.7	get those quick wins.
0:20.8	The way to the quick wins is through relationships, establishing that foundation of trust.
0:29.2	I'm Carly Zaken, I'm Danielle Weisberg, welcome to Skim from the couch.
0:33.0	This podcast is where we go deep on career advice from women who have lived it, from the
0:36.8	good stuff like hiring and growing a team to the rough stuff like negotiating your salary
0:42.2	and giving or getting hard feedback.
0:44.8	We started the Skim from a couch, so what better place to talk at all out than where it
0:49.1	began on a couch?
0:57.9	Welcome to our Women's History Month series on Skim from the couch, where we're telling
1:02.1	you about the women who made history this past year.
1:05.8	This week, our guest is Dara Traceter.
1:08.8	She's the SVP head of global marketing and communications for Peloton, the world's largest interactive
1:15.1	fitness platform that's led the charge for at-home fitness during the pandemic.
1:20.7	And Dara herself is one of the most esteemed marketing professionals in the country.
1:25.6	After arriving at Peloton last year, Dara was the CMO of Carbon, a 3D printing company,
1:31.4	and before that was the CMO of GE Ventures.
1:34.7	Dara, thank you for joining us, welcome to Skim from the couch.
1:38.6	Thank you so much for having me.
1:40.6	I'm excited to dig in.
	...

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