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This is Recode Media with Peter Kafka, powered by digital media.

Hello, I'm Peter Kafka.

I'm an editor at Recode, and you're listening to Recode Media, a podcast where I sit down

with the most interesting people in media and technology to understand what happens when those two things collide. Normally I talk to you from a studio on the Upper West Side of Manhattan. Today is a little different. I'm at the Skim headquarters, so it's going to sound a little different. There may be a little more echo. I'm here with Daniel Weisberg and Carly Zakin from the Skim. Many people know what the skim is. Some of our listeners may not know what the skim is. It's a really cool story. I'm going to why you guys, glad you guys are here to tell me about it. But why don't we just explain in really basic common English terms. What is the skim? The skim is a company that makes it easier to be smarter. Thank you for having us, by the way.

Yeah, we're very excited to be here.

So it was Danielle first and Carly first, and I guess we'll just have to like have a key at some point.

Yeah.

And people will figure out who's speaking.

So I'm going to use my own definition.

The SCIM is a newsletter company reaching younger millennial women.

We'll push back on that.

Yeah, let'll push back on that. Yeah, we're going to change your definition. The SCIM is an audience company that will become a multi-platform audience company. Oh, no, we're already there. We're already there. So here, let's, you guys have created a newsletter which you distribute to how many different women, mostly women, not the total? So we're targeting female millennials, women 22 to 34. The last time we publicly released our numbers was a while ago. We are, in the last time we said it, we are well over a million and a half. We've grown substantially since them that are not releasing our numbers. There are more than 1.5 million people, mostly women, mostly younger women, subscribing to your newsletter, which tells them, opening it. And opening it. Yeah. Yeah, that's active subscribers. Active subscribers. Opening that newsletter. Yeah. Our open rate is about 40% each day. And the newsletter tells them what daily? The newsletter tells them what they need to know. So we want to make sure that our audience is prepared to step into a meeting, a social event, a conference, whatever they have going on and be able to talk to the person next to them, whether that person works in finance, education, politics, whatever. So it's about the news, though, right? Yeah, it tells them what they need to know, what's going on in the world. The idea behind the newsletter is that it sounds like your best friend giving you what you need to start your day and be out the door in five minutes. So this is one of the reasons your story is so interesting, right? We're in 2016. You guys started this business. How many years ago? Summer of 2012. So it's a couple years old. You have a very successful email newsletter business and we can talk about the other platforms and audience you're going to build. But you have a business that you've built today in 2016 where people

are opening up email from you and learning about the news. Very counterintuitive in a world of

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