If you enter the social media world, no matter what platform, you see a lot of noise out there.

Everybody seems to be an expert at everything nowadays because you just plug it into chat, GPT.

Got your answer, but that's really not how it works.

This is Daniela Schrozenlocker, founder, strategist, digital architect.

She didn't take the traditional path.

She built her brand quietly. Layer by layer, click by click, until it became one of Europe's

most respected. My only intent was, let's create a platform that is going to help my current

clients answer their questions, and that really snowballed into what it is now. Once you know who you are, you can represent yourself the right way. And that's the only way to be authentic. What started as a personal vision is now a blueprint used by thousands of entrepreneurs and creators across the world. Her work isn't loud, but its impact is undeniable. Because Daniela doesn't just talk about brand power.

She builds it.

When somebody's like, I want to be a creator, where do I start?

I want to make money off my content.

Don't focus on making money.

Focus on answering questions, on helping people.

Focus on that.

Overfocusing on I want to make X amount of money

because you will not get there.

Music want to make X amount of money because you will not get there. Danielle, I'm excited to do this. One of my favorite ideas that you've had in regards to social media and to content is don't listen to

everybody and every hack and every trick out there. And I feel like this is really a no-nonsense

philosophy to everything you do in your life. Can you explain why that idea is so important?

Well, if you enter the social media world, no matter what platform, you see a lot of noise

out there from left and right all the angles possible.

Everybody seems to be an expert at everything nowadays because you just plug it into chat GPT and here you go

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