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The Unmistakable Creative Podcast

Daniel Coyle | How to Create a Culture Playbook For Highly Effective Groups

The Unmistakable Creative Podcast

Srinivas Rao

Society & Culture

4.81K Ratings

🗓️ 8 June 2022

⏱️ 52 minutes

🧾️ Download transcript

Summary

In this episode of Unmistakable Creative, we delve into the mind of Daniel Coyle, a renowned author and culture expert. Coyle has spent a significant amount of time infiltrating some of the world's most prolific and powerful organizations, including Pixar and the U.S Navy's SEAL Team 6. His mission? To uncover the secret sauce that makes these teams tick and thrive.


Daniel Coyle is not just an observer; he's a decoder of cultures. In this episode, he breaks down the culture code, demystifying the process of building a thriving culture. His insights are not just for entrepreneurs and creatives but for anyone seeking to replicate the success of high-performing teams. Coyle's approach is all about understanding the key elements that foster trust and vulnerability within teams, which he believes are the bedrock of successful cultures.


But this episode goes beyond just understanding the culture code. It's about learning how to create your own culture playbook. Coyle shares real, actionable steps that listeners can take to cultivate a culture that not only succeeds but also thrives. From the importance of purpose to the power of shared vulnerability, Coyle's insights offer a roadmap for building a culture that can weather any storm.


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Transcript

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0:00.0

Like, for example, there's a wonderful experiment that I wrote about in the culture code

0:05.6

where, if you have a conversation with a stranger, the stranger comes up to you.

0:11.5

You're on a platform, you've got your cell phone, right?

0:13.9

And the stranger comes up and says, hey, can I borrow your cell phone?

0:16.9

You'll say no, like 98% of the time.

0:19.7

If the stranger comes up and says, I'm so sorry about the rain, can I borrow your cell

0:24.2

phone?

0:25.2

You'll say yes, 400% more often, which is kind of nuts.

0:29.4

We won't notice it, but we'll just feel slightly more warmly toward that person, and we will

0:33.0

literally hand them our cell phone 400% more often because they had a behavior.

0:39.0

They expressed a sympathetic observation about the weather, and that made us kind of bond

0:44.4

with them.

0:45.4

And that's exactly the level at which culture happens.

0:47.6

It's like under your conscious radar, but you are constantly, constantly tuning in to the

0:54.1

fact, am I connected?

0:55.1

Am I not?

0:56.1

Do I share a future?

0:57.1

Do I not?

0:58.1

Do people care about me or do they not?

0:59.7

Do I have a voice here?

1:01.2

And when you get a clear signal that the group cares, you respond.

1:10.0

I'm Strenie Rao, and this is the unmistakable creative podcast where you get a window into

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