From Hypeast Radio, I'm Jeff Staples, and this is the business of hype, a show about creative entrepreneurs, brand builders, innovators, and the realities behind the dreams they've built.

So many different facets contribute to what we know as street culture today.

From sneakers, fashion, music, gaming, automobiles, and even food.

And then, of course, there's the sector of art.

Nowadays, the line between the art world and the fashion world has become so minuscule that they are undeniably now a part of each other.

Where would streetwear be without the likes of legends like Takashi Murakami, Kaos, Banksy, Futura, and James Jean.

This culture simply does not exist without the contribution of artists.

And so for our season 8 premiere, I sit down with one of the most recognized artists of today.

There is no lane that he has not touched, from worldwide exhibitions to collaborations with the likes of Hedislaman, Kim Jones, Adidas Originals, and Hajime Soriyama, just to name a few.

The interesting thing to me as well is that this artist is also a businessman.

On top of the commissions and art projects, he also founded his own architecture

firm known as Snarkitecture, which attempts to bridge the gap between museum experiences

and physical retail experiences. So let's get into this week's guest on the business of hype,

none other than Mr. Daniel Arsham.

Thanks for inviting me to your amazing studio out in Long Island City.

Yeah, my pleasure.

Yeah.

You want to introduce yourself first, and who are you and what you do and where we're at?

Sure.

My name is Daniel Arshsham i'm a visual

artist um kind of visual thinker and we are out uh in long island city at my studio cool how long

have you been here we've been here about five years um the first studio that i had was um just on the side in Brooklyn in Greenpoint. And we kind of

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