Welcome to your brand amplified, the podcast where we interview marketers, publicists, and

brands to learn their stories, what makes them tick, and tips and tricks that make a

difference. Welcome back to your brand Amplified.

I'm very excited to be here with Daniel Alfon.

Today we have, this has been a long time coming, I will say.

We've been trying to coordinate because we are on other

sides of the globe but that's one of the beauties of podcasting is you get to

meet so many interesting people and hear their story so, thank you so much for being here today.

Well, thank you very much. Nika, I'm very glad to be part of your brand amplified.

Yay. So we are going to talk today about LinkedIn profiles for business success, which I think is a very, it's a topic a lot of people haven't really realized how important this really is. When I look at all the different

social media platforms today for me, LinkedIn is far more important than the other

ones out there, whether it's that I'm working on a new business project or

looking for a job or whatever the case may be. So I'd love for you before we get

into the topic to let the audience know a little bit more about you and your

background and why you, you know, transitioned to making this really your area of excellence in business.

With pleasure, it's a great question.

When I was, I started with LinkedIn early in 2004,

and I was looking for a playbook

and I couldn't find anything really. and I needed to create my own I made a ton of mistakes and at one point I carried quota in a sales position and LinkedIn helped me cut my cell cycle

significantly and that's the moment I decided I needed to dive and see what

and what's under the hood and I'm very happy I specialized since you hit record a hundred people of

Jonington each second two people sign up. Wow. It's grown.

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