Dang Foods: Vincent and Andrew Kitirattragarn

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 24 January 2022

⏱️ 69 minutes

🔗️ Recording | iTunes | RSS

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Summary

Vincent Kitirattragarn grew up in a Thai-Chinese-American household, which meant eating congee and lemongrass chicken, while also ordering chicken McNuggets with his younger brothers. He dreamed of opening his own Thai restaurant, but an exhausting stint working at one convinced him that his entrepreneurial path would never be in the restaurant industry. Instead Vincent's Asian-inspired snack food brand, Dang Foods, was born in 2011 when a delicious home-cooking experiment led him to start importing coconut chips from Thailand. Vincent's brother Andrew joined a few years later to help grow the brand through a series of snack product successes—and some tasty but colossal flops. Today, the company sells their brightly-packaged coconut chips, rice crackers, and energy bars in over 10,000 stores across the country. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	Hey, Prime members, you can listen to how I built this early and ad-free on Amazon Music.
0:07.0	Download the app today.
0:09.0	When you leave home, can you ever really go back?
0:12.0	Made a version!
0:13.0	Soccer legend Leo Messi and I both left Argentina as kids.
0:17.0	You know you're that piece of a puzzle that doesn't fit anywhere.
0:20.0	To so many immigrants, football is a way to reconnect.
0:23.0	Listen to the last cop in the embedded podcast feed
0:26.0	to hear the latest collaboration from MPR and Fuduro Studios.
0:31.0	We heard about this other trade show and got two feet of table space in a shared booth.
0:38.0	So we stood in the aisles, just made a wall, and it was me, my dad, my brother,
0:44.0	and my girlfriend at the time now, my wife.
0:46.0	And nobody got through the wall without tasting some coconut chips.
0:50.0	People would just toss them in their mouth and say,
0:53.0	They say, dang!
0:54.0	Dang! This is great!
0:55.0	They say, dang! These are really good!
1:03.0	From MPR, it's how I built this.
1:06.0	A show about innovators, entrepreneurs, idealists,
1:09.0	and the stories behind the movements they built.
1:15.0	I'm Guy Raaz, and on the show today,
1:17.0	how Vincent Kitty Rachegar took a simple tie and gradient,
	...

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