Dana Shultz - On Running Her Food Blog Empire, Minimalist Baker, Transitioning From Plant-Based To Plant-Focused + Building Her Brand

Just the Good Stuff

Rachel Mansfield

Entrepreneurship, Health & Fitness, Nutrition, Business

4.8 • 841 Ratings

🗓️ 29 November 2022

⏱️ 58 minutes

🔗️ Recording | iTunes | RSS

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Summary

#68: On this episode we speak with Dana Shultz the Co-Founder and Creative Director behind Minimalist Baker. One of the original food blogs that we all love and cook from. Minimalist Baker is known for her recipes made with 10 ingredients or less, 1 bowl, and they take 30-minutes or less to prepare. Dana and team have created such an approachable way to cook and make delicious foods and have just made it even easier with their new line of baking mixes (they are a must try!!). Here are some topics we discuss on todays episode: The origin story of starting minimalist baker What Dana did before starting Minimalist Baker How did Dana know it was time to take Minimalist Baker full time How the brand Minimalist Baker has evolved over the last decade A lot of food bloggers partner with brands to promote, why has Minimalist Baker stayed away from this Minimalist Baker’s transition from a vegan blog to one that now incorporates animal products The personal lifestyle change that caused the shift in recipe creation How to separate personal life from the brand Building a team to help support and grow Minimalist Baker, how to trust and let people into your business Favorite part of Minimalist Baker and what has been challenging Building a Consumer Packaged Goods brand of baking mixes Dana’s all time favorite recipes on Minimalist Baker + so much more! For more from me, I'm over on IG @rachLmansfield, tiktok @rachLmansfield and rachLmansfield.com

Transcript

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0:00.0	Hello, everyone and welcome back to Just the Good Stuff, the second to last episode of
0:06.8	22. I am sitting here nearly 34 weeks pregnant, recording this intro, hoping that I don't get
0:13.2	winded because we just recorded a podcast episode for my seven year fired anniversary.
0:17.9	And it is really hard for me to talk without sounding like I'm walking
0:21.7	up 100 flights of steps. But today's episode, I am super excited about. I was starstruck talking to
0:28.5	her and interviewing her for the podcast. We are chatting with Dana Schultz. Dana is the co-founder
0:34.3	and creative director of Minimless Baker and the author of Minimless
0:38.4	Baker's Everyday Cooking. She's a certified holistic nutritionist and 200-hour certified
0:44.4	yoga teacher. She currently lives in Austin, Texas, with her husband and co-founder John and
0:48.9	their two puppies. Dana also just launched the most delicious baking mixes that you can find on their website.
0:56.6	All gluten-free mixes.
0:57.9	They have pancakes.
0:59.1	There's cakes.
1:00.0	My kids love them.
1:01.1	We love them.
1:01.8	Highly recommend checking them out.
1:03.7	And in this episode, Dana fills us in on the creation of Minimals Baker.
1:08.6	She was one of the first food blogs I ever read, ever started
1:13.0	following. Her content is gorgeous. Her recipes are amazing. She started off with all vegan
1:19.4	recipes for the first, I would say, like chunk of years. And then recently shared that she
1:25.3	started incorporating more animal products into her daily diet and
1:29.3	started making recipes that reflect that. So she shares a ton about that in this episode
	...

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