With the Motley Fool Money Extra, I'm Chris Hill.

Dan Heath and his brother Chip have written several bestselling books about business and

behavior economics.

One of the most recent is the power of moments, why certain experiences have extraordinary

impact.

In the book, they studied how different businesses had figured out ways to create experiences,

both for employees and customers that benefited all parties involved.

When I talked with Dan Heath, one of the things we discussed was one example from the book

involving Southwest Airlines.

Now if you've ever flown Southwest, you probably know that one of the ways they try

to have fun is with amusing in-flight announcements.

But in all my years of flying, it never once occurred to me that those funny announcements

also provided an economic upside for Southwest Airlines.

Like you, I always thought of this as just this is Southwest personality coming out.

It turns out there's actually a pretty strong tradition of funny flight safety announcements

to Southwest to the point where at headquarters there's a wall that enshrines some of the

best lines they've created.

One of my favorites is put the oxygen mask first on yourself and then on your child.

If you're traveling with more than one child, pay attention to who has the greater earning

potential.

Sort of like cynical parenting humor.

And so Chip and I started working with their insights team at Southwest and like many

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