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Cleared Hot

Damn The Valley - With Will Yeske and Nick Armendariz

Cleared Hot

Cleared Hot

Society & Culture

4.911K Ratings

🗓️ 12 February 2024

⏱️ 165 minutes

🧾️ Download transcript

Summary

William (Will) Yeske, is an 11-year combat veteran and the author of Damn The Valley, a book detailing time in the Arghandab River Valley during the deployment of 2 Fury to Afghanistan in 2009–2010. Nick Armendariz is a former Infantryman and Squad Leader with over 7.5 years of service, now serving as the Veterans Programs Director at The Independence Fund.

Will Yeske has transitioned his battlefield acumen into a successful career as a serial entrepreneur. As the driving force behind No Limits Marketing Group (NLMG), Will applies a unique blend of modern marketing strategies and a non-lethal targeting framework derived from military principles to elevate small businesses. Alongside his professional achievements, Will is a dedicated parent and a proactive member of the veteran community, contributing to projects like Racing for Heroes, aimed at supporting fellow veterans.

Nick Armendariz, also a seasoned combat veteran, served as an Infantryman and Squad Leader, accruing over 7.5 years of specialized military experience. His tenure with the 173rd Airborne Brigade Combat Team and the 82nd Airborne Division in Afghanistan has equipped him with invaluable skills, from Close Quarters Combat to Counter-IED tactics. Currently, as the Veterans Programs Director at The Independence Fund, Nick's mission is to empower veterans through advocacy and support, ensuring their seamless integration into civilian life.

Together, Will and Nick share their stories of transition, the lessons learned from their time in service, and how they've applied these lessons to overcome obstacles and forge new paths.

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Transcript

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0:00.0

Well, hello everybody and welcome back. Before I get into the ad read for today,

0:04.3

something pretty big is coming up for the coffee shop. Black Rifle Coffee Callis Bell is

0:09.2

about to have their one-year anniversary. On the 25th of February, this comes out on Monday, two plus weeks from

0:16.9

now and it's going to be pretty cool. We're going to do free drip coffee for anybody who

0:20.2

wants to come in the store, Saturday or Sunday.

0:22.5

Sunday is actually the 25th.

0:24.8

Sunday we're gonna be doing a bunch of giveaways as well.

0:26.8

Some brands have really stepped up and pitched in.

0:30.2

Everything from Vortex, giving away some variable power scopes, and a red dot.

0:35.0

Pistol site, t-shirts and hats, maybe Montana Knife Company has a blade that they're going to give us.

0:40.8

Cloud defensive flashlights, yeah, they're going to be there giving away some stuff.

0:44.0

Gator's sunglasses, my all-time favorites, which of course in the moment right now that I don't have one in front of me,

0:49.6

I would hold it up and show you, but they're all going to be there. So swing by a callous bell on the

0:54.5

weekend of the 24th at the 25th. The big stuff's going down on the 25th.

0:57.6

Who makes this episode possible? This entire podcast. That's right, it's Black Rifle

1:01.8

Coffee. We're going to keep this one short because I just talked about the coffee shop.

1:06.4

First thing I'm looking at is the Coffee Club. You can get 20% off when you start a subscription

1:14.4

using the code Coffee 20. Get what you want delivered where you want it

1:16.7

on the frequency that you want.

1:18.4

What else do they have?

1:19.8

Oh, little fit fuel action.

1:21.5

Shake, sip, and repeat. repeat looks like it comes with or it doesn't come with

...

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