You're listening to, that music by my son, Sam Brann, who's on his way to see me to be with us for the week. We are presented, as always, by Draft Kings. Happy 4th of July week. Happy House Settlement Day. I'll explain that in a minute. Happy NBA

Free Agency. Happy half year. So much going on as we record this on July 1st, 2025, my birthday

month, my son's birthday month, my wife's birthday month, so much going on in July,

even though it is a dead time in the NFL, but we'll have a little NFL for you as well

in this whip around version of the business of sports. Got a lot to get to on this Brant's Rance

edition. So let's get right to it.

Okay, July 1st is a historic day in college sports, maybe on a par with Title IX being introduced 50 years ago.

It's hard to think of a more impactful day in college sports than today. You know why.

I've talked about this for months, if not years. It was actually July 1st, 2021, so four years

ago to the day where NIL became a thing. And it became something allowed by the NFNCAA

where players could monetize their brands and they could get

third party NIL deals. Nothing for the last four years has been legal to be done with the school,

but has been completely legal to be done with outside parties, endorsements, things like that.

So what we've seen is this evolution of college sports starting back in the 2000s with lawsuits by people like Ed O'Bannon

that allowed for players to get paid in some way, some shape, some form

for their brand, for their marketing, for something, and it made so much

sense, of course, where players are watching their jersey go for $105, they don't get a penny of

it, where players can go out there and make money that they probably won't ever make in the

pros again. So many players, so few jobs in the NFL. So we look at NFL or

NBA or major league baseball or hockey or whatever it may be. So again, go back to the evolution.

The original NIL deals came because of legislation and litigation, legislation, where states were

going to have these deals going into effect on July 1 of 2021,

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