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Outside/In

Daisy Supply Chain

Outside/In

NHPR

Documentary, Society & Culture, Natural Sciences, Nature, Science

4.71.5K Ratings

🗓️ 11 May 2017

⏱️ 24 minutes

🧾️ Download transcript

Summary

Ever wonder where those flowers in the grocery come from and why, no matter what time of year, there are always roses available? Just in time for Mother's Day—the second busiest floral day behind Valentine's Day—we look inside the billion dollar flower industry and trace the well oiled supply chain that makes sure saying it with flowers is always an option. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Think about Valentine's Day, not the stuffed animals and chocolate and cards.

0:07.0

Zero in on those flowers.

0:10.0

Roses, probably red, probably a dozen of them.

0:14.0

But here's a quandary that perhaps you haven't really thought about a lot.

0:17.0

Valentine's Day is in February, right?

0:20.0

Where the heck are roses coming from in the dead of winter?

0:22.0

But that's kind of part in the dead of winter?

0:22.6

But that's kind of part of the appeal of flowers on Valentine's Day.

0:26.4

When it's all cold and gray, that pop of red will warm any heart.

0:30.5

And it's like you're bringing a little bit at the outside in.

0:34.0

See what I did there?

0:36.0

This is producer Molly Donahue by the way.

0:39.0

Hi Sam.

0:40.0

Hi. Hi.

0:41.0

So anyway, when you want to get roses in the dead of winter, or to be more specific at 5 p.m.

0:47.4

on Valentine's Day, where do you go?

0:49.8

All right, this guy's getting flowers too.

0:51.2

It's got like a sports jacket.

0:54.0

Sports...

0:55.0

He's going for the lettuce.

0:56.0

The flower shop?

0:58.0

The supermarket.

...

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