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Thank you. Wondery. I'm David Brown, and this is Business Wars Daily on this Wednesday, May 3rd.

If you've noticed the proliferation of plants that are being turned into milk,

well, you're not alone. Dairy producers are right there with you. In fact, the Milk Processor

Education Program, or Milk PEP, an industry marketing group funded by dairy producers, has taken

a particular interest. Milk PEP has released a new satirical ad campaign,

poking fun at plant-based milks.

Have you ever looked at a tree and thought, can I drink this? I did. Hi, I'm Aubrey Plaza,

co-founder of wood milk, the world's first and only milk made from wood.

You may recognize Aubrey Plaza's voice from her roles in parks and recreation and the

White Lotus. Well, in this new spot, she uses her typical deadpan style to talk up the

rather questionable benefits of the new and entirely made up wood milk as she dances around trees

...