Daily: HEADLINE NEWS – The power of FONTS

The Bunker

Podmasters

News, Politics, Society & Culture, Government

4.6 • 984 Ratings

🗓️ 30 June 2021

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Words shape the world – but typefaces shape the words. In a world where fonts subtly engineer how we think, should we be more conscious of the lore of the letter? Andrew Harrison talks to giant of typography Gail Anderson – graphic designer, former Rolling Stone art director and co-author of Type Speaks: A Lexicon Of Expressive, Emotional, And Symbolic Typefaces – about the politics and hidden powers of fonts, how digital media is making designers of us all, and her merciless war on widows, orphans and rivers. (It’s not as cruel as it sounds). “Type has been democratised, even if people don't make the best choices with it.” “Look at the Hillary and Obama campaigns – they just had classier fonts than Trump.” Presented and produced by Andrew Harrison. Assistant producers: Jacob Archbold and Jelena Sofronijevic. Music by Kenny Dickinson. Audio production by Alex Rees. THE BUNKER is a Podmasters Production See acast.com/privacy for privacy and opt-out information. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	My name is Stan. I'm at. Nice to meet you. So you took up photography where? I've always loved
0:05.5	photography but I turn it into earning a living at 60. I enrolled on a day course.
0:11.8	Well college. I loved going to college. It's good you can retry. I'm enrolled on the day course. But college?
0:13.0	I loved going to college.
0:14.0	It's good you can retrain and do something.
0:16.0	Yeah, yeah.
0:17.0	Let's talk about working, learning, saving and making the most of living longer.
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0:28.0	Search Phoenix Group living longer.
0:30.0	Pets brings so much joy.
0:32.0	From those happy greetings at the door to the warm cuddles on the sofa
0:36.7	so give a little love back with dental life from Purina a range of delicious chues made for dogs and tasty snacks for cats that help clean and support your pets, teeth and gums, essential for their overall well-being and a happy, healthy life. They give you plenty of smiles so
0:55.3	look after theirs with dental life. Pick up dental life in the pet food aisle. Hello and welcome to the bunker with me Andrew Harrison today's edition is a bit of a change from the
1:13.1	Sterman drang of COVID and politics because we're going to talk about something
1:16.7	different. Something immensely powerful that surrounds us and sets the tone of the
1:20.7	world and yet we seldom notice it. We're talking about fonts,
1:23.6	typefaces, the shape and style and design of the words we read every day.
1:27.3	Font design has probably never been as important and the advent of cheap design programs
1:31.6	means that everybody can now have a go.
1:33.7	So why do fonts matter? How is typography changing?
1:36.5	And how does it shape the world? From subtleties like Apple changing its base type face
1:40.5	from Helvetica to San Francisco in 2015 all the way to you receiving that deeply
	...

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