Jared Polin Froano's Photo.com. This is the Daily Fro for November 16th, 2018. The time now is 1119 a.m.

I'm sitting here at the office. This is episode number 230, where I sit down sometime during the day to share what's on my mind with you, and you get to share what's on your mind with me by calling 267-454-6376. You could also send me a text

and a big thank you to everybody who's been sending me texts recently. Thank you very much for

doing that. Same with the voicemail. So the reason I'm making this this morning is something pissed me

off and you know when something pisses me off, I kind of want to talk about it or rant about it

or tell you about it. And it involves influencers. It involves fake influencers. And let me just

clarify that. They're not fake in the way that they are, well maybe they are fucking fake.

Actually, let me take that back. Some of them are fake, others just don't know any better, and the people

that suffer, well, nobody really suffers, but let me just say this. Companies need to do a better

job of vetting the people that they decide to back or work with, because there are a lot,

let's call them fake influencers out there who have massive

followings, but when you look at the numbers, you go, hmm, something just doesn't add up here.

They may have seven here.

This is a legitimate example.

I'm not going to give you the name of the Instagrammer, but they have 786,000 followers.

Okay?

And the way that I, what I do is I go back and I look at their following.

I look at how many likes they get on certain images. So I'm going to scroll back and let's go to an

image on November 1st. Today is November 16th. They have 700,000, almost 800,000 followers,

and they're getting 1,436 likes. Now generally speaking, you get

2 to 3% likes on your images. So 780,000 divided by 1,500 is wrong math. So 1500, I'm probably doing

this wrong, but I'll figure it out. Fifteen hundred divided by

...