This episode is brought to you by Chef Station.

You know folks, I'm all about working smarter, not harder.

Running a successful e-commerce business can be really convoluted and honestly you have enough going on so I want to introduce you guys to ship station.

I love using ship station because it makes it so

much easier to automate all my shipping tasks and I can manage all my orders in one

simple dashboard. Work less and ship more with Ship Station, the innovative tool that helps turn your

shipping challenges into opportunities for growth. Go to shipstation.com and use code

tech news to sign up for your free 60 day trial that's shipstation

dot com code tech news this is tech crunch

Here's your Daily Crunch. In an effort to present itself as a viable competitor to the reigning short-form video platform

Tik-Toc, YouTube announced today its rival service

YouTube Shorts is now being watched by over 1.5 billion logged in users every month less than two years after its launch.

By comparison, TikTok announced 1 billion monthly users in September 2021.

Though it hasn't announced updated figures since, TikTok was forecast to hit the 1.5 billion per month

user figure sometime this year.

Related to its new milestone, YouTube also promoted short stability to drive viewers to creators long-form video channels

as a byproduct of its investments in shorts.

It's referring to the trend as the rise of the multi-format creator, but in reality it seems to be more an admission

that YouTube still sees more value in its longer form content.

However, YouTube's report doesn't take into account how Tik-Toc has been steadily

inching into its territory with long-form content of its own and could potentially lure creators

to a platform where both shorter and longer content is more intertwined.

...