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here's your Daily Crunch. Coming up.

Roku touts its new ad products and the latest rollout from Meta.

But first, at the 2023 IAB New Front's event Tuesday,

NBC Universal revealed four new ad formats for brands to expand their advertising

reach with Peacock premium subscribers including AI-powered shoppable

ads among others.

The first ad format that grabbed our attention was Must Shop TV, which allows viewers

to buy products that appear in peacock content.

For instance, the knives and cutting boards featured in Top Chef.

The capability is powered by Curve Interactive and utilizes an algorithm trained to identify shoppable products.

A QR code will then appear on the TV screen and viewers can engage with the prompt via

their mobile device to then purchase an item using the payment information that's already

logged in the Peacock app.

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