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Coming up, three big announcements from Spotify's Stream On Event and the latest in

startup business news.

At Spotify's stream-on event Wednesday, the company introduced new tools to help artists on the streaming service build an audience and grow.

Spotify showcased a suite of tools to help artists find fans who would enjoy their

music the most and also announce new features designed to create buzz around their content,

merchandise and live events.

Spotify unveiled a new feature called Marquis, which is a full-screen-sponsored recommendation

of a new release.

The goal of the feature is to reach listeners who have shown an interest in an artist's music.

Spotify notes that marquee is 10 times more cost effective on average at getting listeners

to stream music on Spotify then adds on the most popular social media platforms.

Spotify says if an artist song is resonating with listeners,

...