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here's your Daily Crunch.

Coming up, Amazon launches Inspire, Disney Plus's Ad Plan launches and the latest Google Chrome updates.

Amazon is bringing a Tik-Toc-like shopping experience to its app.

The company announced the launch of Inspire, a new short-form video and photo fee that allows consumers to explore products and ideas and shop from content created by influencers, brands, and other customers.

The feature is designed to draw consumers attention away from apps

like Tik-Toc, where brands can directly market to consumers in order to drive sales on

Amazon.com instead. The retailer said the shopping feature will initially roll out to select customers in the

U.S. in early December and will become broadly available to U.S. customers in the months that

follow.

Over time, Amazon says the feed will better customize itself as Inspire learns more about

the user's interests by tracking their engagement and likes.

Longer term, the retailer plans to add more shovable features to inspire as well as additional in-app

functionality and content to further improve the product.

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