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welcome to tech crunch daily news a roundup of the top tech news of the day. Today's briefing is brought to you by Starbucks at home coffee,

ready to help you find your perfect cup.

Do you like your coffee with notes of toasted nuts,

or dark with hints of chocolate. Just ask your smart

speaker to find your Starbucks coffee and get started. The California Consumer

Privacy Act is now in effect a Google executive resigns over human rights concerns, and a robot vacuum

company raises $15 million.

Here's your first Daily Crunch for the new decade.

First up, the California Consumer Privacy Act has officially taken effect.

The CCPA is now officially the law in California, although there's a grace period of six months before regulators penalize any tech companies that sell your personal data without your permission.

The law requires, among other things, that companies notify users of their intent to monetize their data

and give them a straightforward means of opting out of said monetization.

Sounds simple, but it will probably take years before its implications for businesses

...