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As competition heats up for Creator Talent, Pinterest today announced it was more than doubling its initial investment in its Creator Fund with an additional

$1.2 million in a combination of cash grants, ad credits, and other Creator resources

for underrepresented Groups.

The company last year announced the debut of its $500,000 Creator Fund

alongside new content policies and other Creator tools.

However, even with the funds increase and Pinterest's other Creator commitments,

Pinterest's investment remains smaller than the massive efforts from other social giants,

including Meta, YouTube, Tik-Tock, and Snap.

With the Creator Funds expansion, Pinterest will invest in creators across quarterly cycles

that are now five weeks long and focus on different content areas

including fashion and beauty, wellness, lifestyle, and home and food.

Up next, Spotify acquired Podcast Discovery Platform Pods last summer for roughly $49.4 million to help accelerate the

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