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As 2021 came to a close, data began to indicate that the e-commerce boom was slowing.

The question at that juncture was whether we were seeing a

reversion to growth norms from the pre-Covid era or if growth would slow even more. In the

latter case, it would imply that future e-commerce activity was pulled forward

instead of the larger digital commerce pie growing thanks to long-term changes to the economy.

New data from Pin duo Duo, a huge Chinese e-commerce company, and trailing

results from Alibaba and others from the fourth quarter of last year hint that the pull forward

model of recent e-commerce growth is the most likely.

For startups it's somewhat mixed news but slowing growth means that it will be

harder to grow at prior levels as outperforming the market segment enough to wow venture capitalists

will become more difficult.

Up next, the Comics World has seemingly been waiting for a digital revolution since the

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