If we want to be creative, we have to think like an alien.

We have to imagine that we are coming from a different planet

and we are seeing the world fresh as if we have never seen it before.

And that's very much the conditions that are required

if you're trying to be creative.

Well, we have come with a set of assumptions,

a set of principles that we've often evolved from what we've done in the past

and that very much colors the way we think about the problems that need to be solved,

the solutions that make sense the way we look at the future.

I'm Sreeni Rao and this is the unmistakable creative podcast

where you get a window into the stories and insights of the most

innovative and creative minds who've started movements,

built driving businesses, written best selling books,

and created an insanely interesting art.

For more, check out our 500 episode archive at unmistakablecreative.com.

Doing creative work can be kind of lonely

and that's why we built the unmistakable listener tribe.

The tribe is a community for professionals to connect and support each other.

Everything is designed to help you grow your business

and share what's working and what isn't.

And that's true whether you're a business owner or an artist.

You'll get access to feedback, live conversations with guests,

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