meta_pixel
Tapesearch Logo
Log in
CyberWire Daily

Cyber Marketing Con 2022: From the horse’s mouth: CISO Q&A on solving the cyber marketer’s dilemma. [Special Editions]

CyberWire Daily

N2K Networks, Inc.

News, Tech News, Daily News, Technology

4.81.1K Ratings

🗓️ 25 January 2023

⏱️ 62 minutes

🧾️ Download transcript

Summary

At the 2022 Cyber Marketing Con, the CyberWire presented a CISO Q&A panel session on how to help cyber marketers reach CISOs and other security executives in the industry. The panel included Rick Howard, CSO of N2K Networks, Jaclyn Miller, Head of InfoSec and IT at DispatchHealth, Ted Wagner, CISO of SAP NS2, and was moderated by board director & and operating partner, Michelle Perry. Listen in as the panel discusses: What works and doesn’t work in getting a security executive’s attention. Message trust, message fatigue, and what you can do about it. Trusted information sources and how security executives use them. Positioning and messaging that is actually meaningful to decision makers. The security executive’s purchasing behavior and why skepticism is the driving force. Stay tuned until the end to hear us answer some additional bonus questions submitted by attendees. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

You're listening to the CyberWire Network, powered by N2K.

0:07.0

Today's episode is sponsored by SRM, your first call for cybersecurity and

0:18.1

investigations. Threats today are evolving faster than ever before and since 2005 SRM has pioneered

0:25.3

tailored security solutions for global corporations and their executives.

0:29.5

Whether it's defending against cyber attacks with their award-winning team of ethical hackers and incident response specialists,

0:36.4

or navigating the murky waters of compliance and ESG challenges,

0:40.9

SRMs, Insight and Straight straightforward advice will help you navigate complex risks

0:46.4

and emerge more resilient.

0:48.4

Their secret, a culture that nurtures the sharpest minds, giving them access to the newest technologies and the freedom

0:55.3

to solve problems in new ways, enabling them to craft simple effective solutions for your

1:01.4

unique cyber challenges.

1:03.7

Search your first call to discover how SRM can help your business. Don't struggle to align your organization's cyber security with business risk.

1:26.0

Get the only solution that goes beyond reacting to threats with vulnerability and risk monitoring.

1:32.0

You need the next evolution of MDR, and only Critical Start delivers it.

1:38.0

Critical Start doesn't just monitor and respond to threats.

1:41.4

They put you in control by detecting suspicious activities, quickly responding to contain

1:46.4

threats and identifying your most critical assets and protecting them against vulnerabilities

1:51.3

and exposures.

1:53.0

With continuous visibility, expert guidance,

1:55.5

and measurable risk reduction,

1:57.4

critical start has redefined what it means to manage cyber risk.

2:01.8

Demonstrate provable security to your leadership while positioning your program

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from N2K Networks, Inc., and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of N2K Networks, Inc. and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2026.