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Business Wars

CVS vs. Walgreens | The Doctor is In | 4

Business Wars

Wondery

History, Business, David Brown, Management

4.613.2K Ratings

🗓️ 1 November 2023

⏱️ 41 minutes

🧾️ Download transcript

Summary

It’s 2013 and CVS boss Larry Merlo is formulating a plan to wipe two-billion dollars off of the company’s sales by stripping cigarettes from the chain’s shelves.


But while Merlo seeks to forge a tobacco-free future for CVS, over at Walgreens the pressure is mounting on CEO Greg Wasson.


The deal to buy European pharmacy giant Alliance Boots is nearing completion. But the deal’s about to take an unexpected turn that’ll see Walgreens under new management.

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Transcript

Click on a timestamp to play from that location

0:00.0

It's 2013 on CVS Care Marks sprawling corporate campus in Woonsocket, Rhode Island.

0:14.0

In a large meeting room with Florida sealing windows overlooking manicured lawns, CVS

0:18.7

boss Larry Murlow is giving a presentation to a major health care provider, and the excitement

0:23.9

is building.

0:25.4

He and his team won a forge a multi-million dollar partnership with this health care provider.

0:30.4

They hope it will drive more patients through CVS's doors, and so far Murlow's audience

0:36.0

seems keen.

0:37.6

Murlow moves to the last slide of his sales pitch, visitors from the health care provider

0:42.3

lean forward in their seats.

0:44.3

Finally, I'd like to share some results from our efforts at CVS to improve our customers

0:48.6

medical adherence.

0:50.5

The health care team excitedly jots down the figures on the screen.

0:54.8

Medical adherence or staying on a prescribed medication is a big deal for this health care

0:59.0

provider.

1:00.6

Patients who don't regularly take their meds generally get sicker and end up having

1:04.1

unnecessary medical treatments.

1:06.5

They cost America an estimated $290 billion every year.

1:11.7

It's also a problem for CVS because if people aren't taking their meds, they're not refilling

1:16.9

their prescriptions at CVS.

1:19.7

Murlow highlights the figure he knows will impress his visitors the most.

1:24.0

As you can see, with our adherence outreach program patients are 25% more likely to obtain

1:29.7

their refill.

...

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