Yeah, let's come back to that.

You talked about what you started with, with this cognized product and what it ended with.

I've seen sort of the, like, not the final product, but the most recent product where

you put the headset on, you've got the little controller in your hand, and it really is an immersive experience. You feel like you're like literally you can turn 360 degrees. You can see Tiger Stadium. You can see Welcome to Death Valley. You can, you know, it feels like you're in the stadium. You can locate the play clock, all that stuff, right?

What was it before that, though? How is the product evolved and what was y'all's input throughout that process? So, I mean, it's pretty much the same. I mean, it's just the detail that goes into it a little bit. You know, you're able to sit with, you know, Coach Sloan, you're able to sit with Dean Petsing our QB analyst. You're able to talk to Jaden Daniels on a, you know, daily basis of, hey, what are you seeing

in there? Is this even match up to, like, anything at all? Like, just from a fundamental standpoint,

like, are the linebackers moving at the right angle or the corners coming down and playing

the right coverage or, you know, all that stuff. You know, because in trying

to relate it to Christian and Verena sometimes, like obviously they're not in the realm of football,

just building it out from there from an X's an O standpoint. I mean, very, I mean, from where it was

at to where it is. Right. I think Maro's right. I think it's, yeah, it's similar, but, you know but from the stadium itself, aesthetically, that is all evolved

into something that we needed.

There was a strategy behind there.

We wanted to have where he was very comfortable knowing where the play clocks are and

the backdrop like a hitter's eye.

So it becomes very familiar familiar but I think the other

thing is you're fine-tuning as the season is going on how are you going to execute this how are you

going to execute this AI tech how is it going to happen and I think that's where okay now we have a

process in play for that week based off the call sheet then we're

going to put in red zone and we're going to put in pressures and just like that

just the simple idea of like I think it was like the third week I was like

why don't we yeah I was like can you guys condense the space down to the red

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