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In a ballroom in Las Vegas, the stage is lit with purple neon lights.

There's a glittering backdrop and a long catwalk that extends out into the audience.

Thousands of spectators fill row upon row of seats, all dressed to the nines.

It's clearly a high-end runway crowd.

This is the grand final of the North American Wella Trend Vision Awards. It's like the Super Bowl of hair dressing.

The best stylist from across North America come to compete for gold.

A line of models struck down the catwalk.

This is high fashion.

Their hair is teased, tossled and sculpted into wild shapes. One model looks like a dragon.

Another, like some kind of glamorous alien empress from another galaxy.

Then, center stage, a spotlight. A big bear of a man with a well-trimmed beard and an enormous smile bursts onto the stage.

...