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Business Wars Daily

Customers Go Nuts Over Grape Nuts Shortage

Business Wars Daily

Wondery

News, Daily News, Business News, Business

4.6716 Ratings

🗓️ 16 February 2021

⏱️ 5 minutes

🧾️ Download transcript

Summary

Today is Tuesday, February 16, and we’re looking at Post vs. Kellogg’s.

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Transcript

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0:00.0

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1:02.2

Thank you. McMillan Online Community. From Wondery, I'm David Brown, and this is Business Wars Daily on this Tuesday, February 16th.

1:07.9

Throughout the pandemic, we've been discussing shortages ranging from toilet paper to patio

1:12.2

heaters. But here's one that's oddly specific. Grape nuts. That's right, the post-brand cereal

1:18.9

equivalent of Tom Brady, in other words, you either love it or you hate it, is missing from many

1:23.9

grocery store shelves. Despite their name, grape nuts are made from neither grapes nor

1:28.7

nuts. Instead, they're hard little balls of malted barley flour, whole grain wheat flour, salt, and dried

1:34.7

yeast that tastes like a mouthful of gravel. That is, according to one Wall Street Journal report,

1:40.5

but whether you eat them with milk or sprinkle them over ice cream or yogurt, these

1:44.2

tough little nuggets have softened enough hearts to keep the brand going for more than 100 years.

...

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