Customer service is being automated. Will bots take over those jobs?
Marketplace Tech
Marketplace
4.5 • 1.3K Ratings
🗓️ 25 April 2023
⏱️ 9 minutes
🧾️ Download transcript
Summary
Before ChatGPT took the world by storm, wowing users with its prose-writing prowess, most people knew chatbots as those annoying website pop-ups that offered basic and not always useful customer support. Even before chatbots could pass the Law School Admission Test, customer service was moving toward greater automation, often in an effort to cut costs. Human agents are an expensive and finite resource, causing those long, Muzak-filled waits and limiting service hours. So will the current artificial intelligence boom push humans even further out of the customer support game? Marketplace’s Meghan McCarty Carino spoke with Christina McAllister, a senior analyst at Forrester who works on customer service research and strategy. She says: “Not so fast.”
Transcript
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| 0:00.0 | Marketplace Morning Reports new Skin in the Game series explores what we can learn about |
| 0:04.6 | money and careers from the $300 billion video game industry. Plus, here how an Oakland-based |
| 0:11.0 | program helps young people get the skills they need to break into this booming industry. |
| 0:15.9 | Listen to Skin in the Game and more from the Marketplace Morning Report wherever you get your |
| 0:20.7 | podcasts. This call may be recorded for quality and artificial intelligence training purposes. |
| 0:29.2 | From American Public Media, this is Marketplace Tech. I'm Megan McCarty-Carrino. |
| 0:43.4 | Before Chat GPT took the world by storm, wowing users with its pros writing prowess, |
| 0:50.7 | most people knew chatbots as those annoying pop-ups on websites that offered basic and not always |
| 0:57.8 | useful customer support. Even before chatbots could pass the LSAT, customer service was moving |
| 1:05.9 | toward greater automation, often in an effort to cut costs. Human customer service agents are |
| 1:12.2 | an expensive and finite resource, causing those long, usac-filled weights and limited hours to take |
| 1:20.3 | calls. Will the current AI boom push humans even further out of the customer support game? |
| 1:28.1 | Not so fast, says Christina McAllister. She's a senior analyst at Forester who works on customer |
| 1:34.3 | service research and strategy. In recent years, we've heard Frontier Airlines, for example, |
| 1:39.8 | had very famously announced that they were cutting all of their phone support out in a number |
| 1:44.8 | of things like that. It's very tricky to do that when you don't really have, frankly, |
| 1:49.6 | the AI capabilities today for chatbots and that kind of thing just really aren't advanced enough |
| 1:56.0 | to be able to have meaningful conversations. Chat GPT and all of these announcements are |
| 2:01.6 | they're getting there. We're getting closer, but we at Forester don't recommend anyone |
| 2:06.4 | use those capabilities for consumer facing use cases because it's just too risky right now. |
| 2:11.6 | Tell me more about that. Why would you not recommend using these new tools which have made |
| 2:18.4 | such a splash chat GPT among them? I mean, I like using chat GPT. I'm one of the people who |
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