We're gonna have a big breakthrough about business today. You ready? One question. Very simple question.

Can you tell me businesses you went to that you said, I will never go back to this place ever again?

Was it because of price? Was it because of product? Was it because of speed or was it because of service?

Some tells me you said service. Yes? Yes. You know why? According to Gartner and

Walker, a study that came out, they said by 2025, which is today, 89% of businesses are

expected to compete mainly on customer experience rather than product or price.

We're going to talk about how you can improve your customer experience in your company today.

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Last week, a client of ours at the David Consultant Flies and in his private jet lands at the campus, comes upstairs, they're introducing to me, just basic shaking ass talking to them.

Afterwards they leave. I'm leaving at night while I'm driving past our cigar lounge, the boardroom. I see them doing a video. They're gonna go have a

You know cigar with a couple of our reps over there. I pull up while they're shooting the video. I'm like how you doing? How are things? Oh my God?

We're about to go here. No way. Yes Mike Tyson just left out you gotta be kidding me. No, he was just, seriously, yes.

I said, man, when you guys go on there, Michaela's going to treat you royally. They said,

you know, that's exactly what we were talking about. What's that? I cannot believe how many of your

employees across any of the companies, how well they treat us. It's amazing. I said, perfect.

When he said that, I started thinking about it. And when I think about myself, I said this to them. I said, let me tell you why. Me as a customer, I am so

demanding. I want great service. But guess what? I can't go to McDonald's and say, this Big Mac better be great. No, because it costs a few dollars.

But I can go to a three Michelin Star place that's taking $1,000 for me for three people.

I can say, expect good service or else I'm never coming back to this place.

I want to be treated better as a customer. So because it's important to me, I want to give it to my customers.

In every way, sometimes we were bad with our product and insurance, but we nailed it with customer service for our reps and our clients. We may have not had the best technology, not had the best speed at the time because our technology was broken. One night, we're launching this new service. We spent $10 million into the software. We launch it to tell you, if I sit there with

Mita, Mario, Jan, Muralt, and I say, give me the top 10 worst days of us building the insurance

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