Custom Designer Socks Make A Great Global Business We all use them, most of us dont think much about them, but we buy more and more when we can only find one in the washing. Yes socks are one of those business ideas that almost seem obvious as they are all around us everyday. With a passion for entrepreneurship from a very young age, Samuel is the Founder and CEO of Sockrates Custom Socks, a company based in Boca Raton Florida which specializes in producing the highest quality custom socks at the fastest turnaround time. With over 4000 clients, Sockrates has emerged as the industry leader in its field with clients in the United States, Germany, France, Iceland, UK, Israel and Canada. After graduating from the prestigious Schulich School of Business in Toronto, Ontario, Samuel worked for an Investment Banking consulting group where he was responsible for presenting research and findings to key C level decision executives within the banking industry around the world. Next he became a partner of an established market research firm in Toronto where he consulted on studies for companies spanning from 50 million in revenues to the Fortune 500. Which doesnt seem the most natural stepping stones to launching your own hi quality sock business. So how did he first come up with the idea and dip his toes into the water of fashion items? And where has been the biggest struggles as he takes on the might of Walmart and the like? Well lets find out as we bring onto the show to start joining up dots with the one and only Mr Samuel Moses.