What was working on Instagram, Facebook, and Twitter just six months ago is no longer performing.

Today, I'm Bill Dutribe. I'm going to give you some answers.

Welcome to Build Your Tribe with your host, Shalene Johnson.

Hey there, thanks so much for joining me today. This episode, I hope, is going to shed some light on what's been going on in social media

and also give you some immediate strategies that you can begin to implement today. Today, they're going to make a huge difference

in your business and how you use social media to build awareness about your brand, your product, your service, you, your message.

First of all, I have to say this, if you're building a brand or you want to move product, let's say you've got a full-time job

and you've just started experimenting with drop shipping or you are just now starting to understand how to build your business as a network marketer

or maybe you have a business and you're just trying to get more people through the door.

The bottom line is you have to be engaged in this game and I call it a game because there are rules and there's a way to win.

So that makes it a game and there's even a way to keep score, but those rules change all the time.

So you just have to understand and commit and accept the fact that you can't just set it and forget it.

Not when it comes to social media and that's not that bad of a trade-off if you think about it. Remember, when our parents, if they were going to start a business, like I don't know if your parents were in business, my parents were entrepreneurs.

But back in those days, back in the olden times, when the horse was pulling the carriage just kidding, I don't mean to insult my parents, just kidding.

But honestly, not too many decades ago, just two decades ago, this stuff wasn't around.

You couldn't build a business or get a free commercial on Facebook and reach thousands or hundreds of thousands of people for free. It didn't exist.

It's free and that's why even high schoolers can make six figures part time. Like that's crazy.

But there's a trade-off. Life is fair. And the trade-off is you have to commit to the game, which means you have to commit to the game.

You have to commit to staying abreast, to paying attention, to never being complacent, to recognizing that this is going to shift and change in morph.

And the evolutionary process that social media experiences is much faster than traditional evolution.

What's happening in social media today, the changes that we see are so much quicker than the changes and how fast changes were coming even two and three years ago.

And that's because there's more people using social media and more people who are entering the game, more people realizing, you know, gosh, I like my job.

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