Culture, Sales, And Expanding With Brian Augustine | Episode 324

Real Business Owners

Trevor Cowley

Business

5 • 704 Ratings

🗓️ 12 August 2025

⏱️ 71 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, Trevor Cowley sits down with Everbowl executive, franchise owner, and two-time guest Brian Augustine to pull back the curtain on what it really takes to run a business that wins.From scaling a franchise brand to managing high-turnover teams, Trevor and Brian share unfiltered lessons on leadership, location selection, and why culture is the glue that holds everything together. Whether you’re in franchising, building from scratch, or just trying to lead people better, this episode delivers raw, tactical advice without the fluff.

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Transcript

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0:00.0	Being an entrepreneur sounds cool, but the reality of building a business is very, very difficult.
0:07.0	Every level that you hit, there's a lot of things that suck that you just won't want to do.
0:11.6	What you're capable of is on the other side I don't feel like it.
0:15.5	And if you're committed to what it is that you're trying to do, nothing is going to stop you from getting there.
0:23.8	Welcome back to another episode of real business owners with myself, Trevor Cowley.
0:27.9	Today we have a two-time, second-time guest, Brian Augustine.
0:32.2	We go back a few years.
0:34.2	Absolutely.
0:34.7	We go by, what is it?
0:36.2	Or four years, you know, something like that.
0:39.9	December 2021.
0:41.9	Oh, you're talking about the episode.
0:43.6	Yes, but even before then.
0:45.1	Yeah.
0:45.4	So yeah.
0:45.8	That's what I'm saying.
0:46.2	Maybe five years, something like that.
0:48.1	Brian has an interesting story.
0:49.6	Brian was, uh, an individual that was a part of a franchise.
0:54.0	The franchise is Everball locked arms with Jeff Fenster, as Jeff was kind of, you know, making this transition into franchising. Was he even a franchise yet when you came in?
1:05.1	No. Actually, franchising wasn't really on the table at the time. Did he have multiple locations?
1:10.2	Had one location when I started. What were you doing for him? What did you get hired for? So I got hired. Technically, I was Jeff's first strategic hire. Okay. So he were the A player when he started taking it cereal. Well, he had a vision to open multiple locations. Right. Because of early feedback in that first store in
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