LinkedIn presents our most important skill set like by a mile is how can you multiply your

abilities by connecting with other people. I'm Rufus Griskem and this is the next big idea.

Today, how to build a great culture.

Hi, I'm Diana. My association with WhipRogos back to September

2004 when I first set foot into the Calcutta location of Whipro BPO.

So this is a clip from a promotional video from a company called Whipro.

What I love most being a part of Whipro family is that you get to experiment, work hard and party

harder. Experiment, work hard and party harder. With a model like that, you might think Whipro is

some kind of cool tech startup, but no, it's a call center. A nice one though, the telephone

headset wearing employees are all smiles. They give out a lot of air high fives. There's even a shot

of a woman applauding herself. Because party harder is one of Whipro's core values, they have an

employee engagement program that's named Josh. Apparently employees or Whiproites as they're called

get to play ping pong at work. They also go to raves and compete to be crowned

Mr. and Mrs. Josh in the company Beauty Patients. Whipro has all the trappings of a fun

place to work. But back in 2010, right around the time this video was posted online,

all was not well at the call center. Despite offering competitive salaries, despite the ping pong

tournaments and beauty pageants, Whiproites were quitting like crazy. Some years, 70% of employees

walked off the job. The company responded by boosting pay and adding new perks like, I don't know

who foosball or maybe another beauty pageant, but it didn't work. So the head honchos took another

approach. They partnered with some management researchers and ran a little experiment. They

took a few hundred new hires and split them into two groups. On day one, the first group got the

usual newbie training. Then they spent an hour learning about Whipro's identity. They met a

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