The following podcast contains explicit language.

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I'm Stephen Metcath, and this is the Slate Culture Gab Fest, tear down this paywall edition.

It's Wednesday, February 9, 2011.

And on today's program, Rupert Murdoch's new app-based magazine, The Daily, Ronald Reagan's

Centennial, as celebrated by HBO and Google Art. Joining me today, our Slate's deputy editor, Julia Turner. Hello, Julia. Hi, Stephen. It's so nice to have you back. It's so nice to be back. And our film critic, Dana Stevens, hey, Dana. Hey, Steve. Julia, you're an editor. The Daily is in many ways, not at all the first of its kind.

It's in many ways quite like at all the first of its kind.

It's in many ways quite like Slate, but with one huge difference, it's behind a 99 cent a day paywall.

It's courtesy of Rupert Murdoch, Global Mogul.

And that 99 cent...

99 cents a week.

Exactly, sorry. It refreshes, content refreshes daily. And that 99 cent... 99 cents a week. Exactly.

It refreshes, content refreshes daily, but for the privilege of reading it unimpeded,

you need to pay essentially a buck a week.

That buck a week is to cover a, it's been reported $30 million upfront investment on the part of Murdoch and News Corp,

and about a $500,000 a week overhead.

It goes without saying this is a pretty huge production.

It's launched alongside its launch was a Super Bowl ad.

The first Super Bowl ad for a magazine or newspaper in my remembered lifetime, I have to say.

America, get ready to meet the Daily, the world's first daily tablet newspaper.

...