I don't really understand. Are we recording? Yeah. Yeah. Oh I didn't hear the intro. Oh we didn't do the intro I just figured we were just thought we were bullshitting. Oh, well we were.

Oh, that's the whole podcast. Yeah.

Hello and welcome to the cult cast, the best 30 minute apple conversation you're going to hear

awry club.

My name is Erefron, Eliza.

I'm here as usual with Buster Hine.

Hey Buster.

Hey man.

Leander Kenny is joining us again this week.

Hey Leander. Hey, uh, Evan. And we. is We were able to secure author Ken Siegel.

He is the author of the new book Insainly simple,

the obsession that drives Apple's success.

The book is out today.

You can get it everywhere and Ken Siegel is an interesting guy.

He was an advertising executive who worked closely with Steve Jobs for over 12 years

spanning both Next and Apple. He started the I

frenzy naming convention that was used on the I Mac. He helps develop Apple's famous Think Different campaign.

He's also worked for companies like Dell and Intel.

So he has a very interesting viewpoint into what makes Apple so unique,

what Steve Jobs's work ethic was and how it was working with him.

Have you guys been able to read his new book, Leander?

Yeah, yeah, I read it. I thought it was a really, really good read. I think it's definitely one of the better

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