Cruise Ship Wars | A Shot Across the Bow | 3

Business Wars

Wondery

History, Business, David Brown, Management

4.6 • 13.2K Ratings

🗓️ 17 July 2024

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

As Carnival cements its success by going public, founder Ted Arison and his son and CEO Micky set their sights on growing the company through acquisition. They make long-time rival Royal Caribbean their target. But with a new ambitious executive at the helm, Royal Caribbean isn’t going down without a fight. Norwegian Cruise Line struggles to keep up with the competition.

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Transcript

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0:00.0	Wundery Plus subscribers can binge new seasons of Business Wars, ad free right now.
0:06.0	Join Wundery Plus in the Wundery app or on Apple Podcasts. It's 1986
0:21.0	1986 in Oslo Norway. Norwegian cruise line co-founder Knut Koster sits at his desk in company headquarters.
0:26.6	He's pouring over designs for his new cruise ship.
0:29.5	He's named it The Phoenix.
0:31.6	And it's less of a cruise ship and more of a cruise city.
0:35.1	It will far and away be the largest cruise ship ever built, carrying over 5,000
0:40.5	passengers and nearly 2,000 crew members.
0:44.1	He's already drafted mock brochures that boast it's a ship with a skyline.
0:49.3	Canute looks up at the sound of knocking on his door.
0:52.3	Come in!
0:53.0	The door opens and his brother Aynar walks in.
0:57.0	Canute grins.
0:58.0	Perfect timing.
1:00.0	I just got the new designs for the Phoenix.
1:02.0	Canute flips the designs around so his brother can see them
1:05.0	and pounds his index finger on the pages.
1:08.0	Can you tell what this is?
1:10.0	Can you tell what this is? Can you tell what this is? Can you tell what this is? Can you're A real beach on board a cruise ship can you believe it? We're going to import sand have real palm trees
1:18.8	And the quote-unquote ocean is going to be so big that passengers will be able to
1:24.0	paddle around in little boats on it. Can you believe it? There will be boats on a
1:29.3	boat. How incredible is that? Canute, the board sent me to talk to you.
	...

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