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Smart Money Happy Hour with Rachel Cruze and George Kamel

Critiquing the Best and Worst Rebrands of All Time

Smart Money Happy Hour with Rachel Cruze and George Kamel

Ramsey Network

Business

4.83.2K Ratings

🗓️ 23 April 2026

⏱️ 47 minutes

🧾️ Download transcript

Summary

🤔 ⁠⁠⁠⁠⁠⁠⁠Think you’re good with money? Take our Money in America quiz!   If you love a good rebrand, glow-up, or before and after, today’s episode is just for you! From Cracker Barrel to Lindsay Lohan, we’re breaking down the most iconic (and disastrous) rebrands of all time.   Next Steps: 🎙️ Catch our episode Pros and Cons of Shopping in 2005 (Should We Go Back?). 🍸 Follow Smart Money Happy Hour on TikTok: @smartmoneyhappyhour 📱 Submit a Guilty As Charged question for Rachel and George! Leave us a voicemail with your question at 877-306-1517 or send a DM to @rachelcruze or @georgekamel on Instagram! Be sure to type “GUILTY?” at the top of your message so we don’t miss it.  💵 Create a free budget and find more margin with EveryDollar.   Connect With Our Sponsors: Check out the FAIRWINDS Credit Union exclusive account bundle. Get 20% off when you join DeleteMe. Get 20% off with code SMARTMONEY at Cozy Earth.   Today’s Happy Hour Special: 🍹 Paloma Mezcalita Recipe by Join Jules 4 ounces mezcal 1 1/2 ounces fresh lime juice 1 1/2 ounces orange liqueur 2 ounces fresh grapefruit juice  4 ounces grapefruit soda   Instructions: Rim two glasses with salt or Tajín. Add mezcal, lime juice, orange liqueur and grapefruit juice to a shaker. Fill with ice and shake hard. Strain over fresh ice in your prepared glass. Top each drink with 2 ounces of grapefruit soda per glass.    Explore More From Ramsey Network: 💰 George Kamel 🎙️ The Ramsey Show 💸 The Ramsey Show Highlights  🧠 The Dr. John Delony Show 🪑 Front Row Seat with Ken Coleman 📈 EntreLeadership   Ramsey Solutions Privacy Policy Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

If you love a good rebrand, glow up before and after, you're going to love today's episode. So stick around as we reminisce on the most iconic brand transformations of all time. People did not like us for a while. For a hot second, that rebrand was tough. There was a special edition that was $850. Of crocs.

0:26.4

Hey guys, I'm Rachel Cruz. I'm George Camel. And this is Smart Money Happy Hour.

0:34.7

Cheers.

0:42.8

Well, this is the show where two friends who happen to be money experts talk about what you're talking about.

0:45.7

So everything from pop culture, current events, and money.

0:48.1

But first, I'll talk about what we're sipping on, Rachel.

0:50.5

This is the Paloma mescalita.

0:52.7

I know. Did we make this up?

1:11.0

I doubt we made it up. We're not that creative. I'm sure we got it somewhere, but do they like make these at restaurants? I don't know that you could order this. This feels like if you're at like a bougie, not a true Mexican restaurant, but like upscale fancy. They'd have the Paloma mescalita. Okay. They charge $18 for it. I bet. I bet.

1:11.6

Well, I can't wait to hear it. Stick around until the end. We're going to give you our rating and reveal the cost per glass. Well, one thing about us, we love a good rebrand. It's rebirth, new life. Man, when something's going downhill, and then it turns uphill. We are all for the win. We love the journey. We love a journey. We love a moment where

1:28.5

there's like conflict. You don't know if they're going to make it. And they, whether it's a person or a brand, and they find their way out. We are here to cheer them on. I feel like we've done a lot of rebranding here at Ramsey. We're kind of entering this toxic money culture. We rebranded credit card dependence to make debit cards cool again.

1:44.5

That's true.

1:45.1

Rely on your own money.

1:46.1

How about that for a change?

1:47.3

We rebranded credit card dependence to make debit cards cool again.

1:44.5

That's true. Relie on your own money. How about that for a change? We rebranded rice and beans. Now it's very mindful, very demure. Yeah, very timur. We made it cool to like try to save money on groceries and not eat out. And finally, we rebranded budgeting with our every dollar app. It's easy, it's personalized. It's dare I say

2:00.5

fun. I love an app.

2:02.7

You know when rebranded they did and it was

2:04.5

overnight. rebranded budgeting with our every dollar app it's easy it's personalized it's dare i say fun you

2:01.7

would i love an app you know when rebrand they did and it was overnight what was that no one was

2:06.3

expecting it the dave rams showed a ramsie show remember that yeah people did not who knew taking

2:11.1

the word dave out and people did not like us for a while i think y'all are liking us better but

...

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