Critiquing the Best and Worst Rebrands of All Time
Smart Money Happy Hour with Rachel Cruze and George Kamel
Ramsey Network
4.8 • 3.2K Ratings
🗓️ 23 April 2026
⏱️ 47 minutes
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| 0:00.0 | If you love a good rebrand, glow up before and after, you're going to love today's episode. So stick around as we reminisce on the most iconic brand transformations of all time. People did not like us for a while. For a hot second, that rebrand was tough. There was a special edition that was $850. Of crocs. |
| 0:26.4 | Hey guys, I'm Rachel Cruz. I'm George Camel. And this is Smart Money Happy Hour. |
| 0:34.7 | Cheers. |
| 0:42.8 | Well, this is the show where two friends who happen to be money experts talk about what you're talking about. |
| 0:45.7 | So everything from pop culture, current events, and money. |
| 0:48.1 | But first, I'll talk about what we're sipping on, Rachel. |
| 0:50.5 | This is the Paloma mescalita. |
| 0:52.7 | I know. Did we make this up? |
| 1:11.0 | I doubt we made it up. We're not that creative. I'm sure we got it somewhere, but do they like make these at restaurants? I don't know that you could order this. This feels like if you're at like a bougie, not a true Mexican restaurant, but like upscale fancy. They'd have the Paloma mescalita. Okay. They charge $18 for it. I bet. I bet. |
| 1:11.6 | Well, I can't wait to hear it. Stick around until the end. We're going to give you our rating and reveal the cost per glass. Well, one thing about us, we love a good rebrand. It's rebirth, new life. Man, when something's going downhill, and then it turns uphill. We are all for the win. We love the journey. We love a journey. We love a moment where |
| 1:28.5 | there's like conflict. You don't know if they're going to make it. And they, whether it's a person or a brand, and they find their way out. We are here to cheer them on. I feel like we've done a lot of rebranding here at Ramsey. We're kind of entering this toxic money culture. We rebranded credit card dependence to make debit cards cool again. |
| 1:44.5 | That's true. |
| 1:45.1 | Rely on your own money. |
| 1:46.1 | How about that for a change? |
| 1:47.3 | We rebranded credit card dependence to make debit cards cool again. |
| 1:44.5 | That's true. Relie on your own money. How about that for a change? We rebranded rice and beans. Now it's very mindful, very demure. Yeah, very timur. We made it cool to like try to save money on groceries and not eat out. And finally, we rebranded budgeting with our every dollar app. It's easy, it's personalized. It's dare I say |
| 2:00.5 | fun. I love an app. |
| 2:02.7 | You know when rebranded they did and it was |
| 2:04.5 | overnight. rebranded budgeting with our every dollar app it's easy it's personalized it's dare i say fun you |
| 2:01.7 | would i love an app you know when rebrand they did and it was overnight what was that no one was |
| 2:06.3 | expecting it the dave rams showed a ramsie show remember that yeah people did not who knew taking |
| 2:11.1 | the word dave out and people did not like us for a while i think y'all are liking us better but |
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